Mandatum’s long-term strategy is to grow in its capital-light business areas while scaling down the capital-heavy with-profit business in a predictable manner.

Mandatum’s growth strategy is based on its significant market position, strong brand, targeted sales activities, investment success and skilled personnel. The main focus of the growth strategy is on the domestic market, but with institutional clients, we also seek growth outside Finland – especially in Sweden and Denmark. In the area of products and services, Mandatum focuses on improving and cross-utilising its compre­hensive product and service offering.

Mandatum’s long-term strategy is to transform the company’s business portfolio by scaling down the capital-heavy with-profit business in a planned and predictable manner, while at the same time growing its capital-light fee-generating business. This long-term strategy has been in place since the early 2000s, when sales of new with-profit solutions were discontinued and we started building growth in capital-light business areas.

For with-profit business, Mandatum’s strategy is to aim for a good investment result with moderate investment risk and to release own funds as its insurance portfolio gets smaller. For capital-light segments, Mandatum’s strategy is to further increase the volume of assets under management and the fee-generating business.

Key elements of the growth strategy in business areas

Institutional and wealth management

Increasing assets under management:

• Strengthening the market position and expanding the product offering
• Expanding to Nordic markets, particularly Sweden and Denmark, and repeating the Finnish success story

Corporate clients

Exploiting cross-selling opportunities and increasing clients numbers:

• Taking advantage of the leading market position
• Exploiting significant cross-selling opportunities in wealth management

Retail clients 

Reinforcing key distribution partnerships:

• Continuing stable and profitable business by reinforcing key distribution partnerships

With-profit business

Effective management of the insurance portfolio to generate capital and finance growth initiatives:

• Lowering the capital requirement by reducing with-profit liabilities
• Accrual of investment returns in accordance with the long-term investment strategy

Learn more about Mandatum’s corporate structure

Learn more about Mandatum’s financial targets